We will always treat you like family and we only make money after your sales take place — not by printing portraits that you may (or may not) sell. We will give you the tools, training, and guidance to build a lasting successful business creating beautiful authentic portraits that today’s professional moms and dads can’t get on their own.

Everyone brings their own unique talents to the table. Some of our license owners have a great head for business, others are a whiz at marketing, but all have an appreciation for the art of photography and a love for kids. No matter your skill level behind the camera, our exclusive training program will teach you how to capture beautiful, timeless portraits.

We gather as a license family each year. We feel very strongly about our family bonds, and this meeting strengthens our connection to each other as well as provides a time for us to learn new or strengthen our photography and business skills. One of our core values is advocacy — we seek ways to honor and lift up the marginalized. During our time together, we find a way to serve. For the last couple of years, we've visited homeless shelters and blessed the families with beautiful portraits of their children.

We have a pre-training course that is important for owners that are not already professional photographers. After successful completion of our virtual learning pre-training, you'll attend an intensive 7 day training course. During this time you'll learn how to create Amazing Baby styled portraits and all the ins and outs of operating an Amazing Baby Studio.

We provide on-going training and support to every licensee for the life of their licensee agreement. Our licensee owners also often enjoy sharing with one another what has worked well for their business in their respective territories. We have regular conference calls and an annual licensee conference. During our frequent (usually every 2 weeks) video calls, we cover a wide range of topics including sales, image reviews, posing, customer relations, and other owner-requested topics.  We also have a very active owner Facebook group.

Nothing is more important to us than our core values.  We believe you hold more value than what is contained in your bank statement. Therefore, we often approve our licensees based on a number of different criteria – many of which are not related to finances, but instead to depth of character and level of commitment.  If you become Amazing Baby , you'll be a part of the best photography license available.